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Limits Can Be Your Friend

Limitations can be your friend.

The filmmakers of “The Blair Witch Project” completed their film with a mere budget of $22,000. The film quality was nauseating. It became the highest grossing low-budget film ever with $248 million in sales.

As teenagers, U2 started their band as atrocious musicians. Even today, they remain average musicians (technically), at best. After 34 years together, they have won 22 Grammy Awards, more than any other band.

Growing up poor, a friend of mine was kicked out of high school. He never went to college. His writing skills were below average. After starting a small business in 1976, he sold it in 1997 for an amount that surpassed his wildest dreams.

Not bad. (Pure genius, actually.)

How did these people succeed? They made the most of what they had. And they focused their energies in the right spot.

What hidden strength do you have? What is your right spot?

Conversely, as my friend Alec Johnson reminded me, the death knell of many start-up companies is having too much funding and too many options. The marketplace is littered with companies that were lavishly funded, only to end in disaster. Pets.com is infamous for blowing through $300 million in venture capital, and then liquidating, in 268 days. Good grief.

Today, change your attitude. Embrace your constraints. Run with what you have: your best and most productive strength. Start now, be positive, and stick with it.

Let ‘er rip, people.

About the author, John

John Benzick is an entrepreneurship coach and the founder of Venture Superfly. He is a Tech Partner at the venture-capital fund of Matchstick Ventures, a Mentor with Techstars Retail accelerator, an Entrepreneur-In-Residence and (former CEO-in-Residence) at the University of Minnesota, and founder and owner in two consumer product businesses. Click the button below to learn more.

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