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How to Focus In A World of Glittery Distractions (and Build Something Meaningful)

Think about the word “build” for a moment.


In a world of glittery distractions, how many of us, really, have the focus, patience and persistence to build something anymore? Step by step, block by block.

Do we even consider that we’re here to build something meaningful? Or are we constantly drawn to shiny new things that only temporarily satisfy us, and diverge us from lasting meaning and permanence?

Where do these lateral moves take us? At what cost? Ultimately, what do we leave behind?

Remember when you were a kid, you would build something – starting with nothing – maybe out of Legos or Lincoln Logs?

Recall the focus you had; the quiet satisfaction of carefully adding one piece on top of the other. Placing this piece here, and that piece there. Tweaking things. Seeing it take shape.

And, for a brief while, not caring about what others thought about your creation. Or about you.

Remember the contentment of looking at it when you were done, or showing it to a parent? Or the peaceful joy of returning later to see it still there? It wasn’t about impressing anyone, or doing what was exciting at the moment.

It was about the joy of building something.

Creating a business can offer a similar satisfaction. Turn it into your cause.

Is there something that you should start building, step by step, day by day? Something that, within 5 years, proves lasting and meaningful?

I bet there is.

With a little ingenuity, research and introspection, you can discover an opportunity that both satisfies you and benefits others. Something that you’re effortlessly drawn to, can excel at, and unapologetically commit to. Something that, over time, will leave your legacy.


What should you build?

About the author, John

John Benzick is an entrepreneurship coach and the founder of Venture Superfly. He is a Tech Partner at the venture-capital fund of Matchstick Ventures, a Mentor with Techstars Retail accelerator, an Entrepreneur-In-Residence and (former CEO-in-Residence) at the University of Minnesota, and founder and owner in two consumer product businesses. Click the button below to learn more.

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