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Ep. 051: On Launching a Tea Company — The Jim Lamancusa Interview

Hear this inspiring interview of Jim Lamancusa, the founder of Cusa Tea company.  Listen as he describes the joys of starting the world’s first “premium instant tea” brand, along with his advice on partnering with a manufacturer, selling to retailers, proper price strategy and overcoming bouts of self doubt.

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Transcript will be posted within 24 hours.

About the author, John

John Benzick is an entrepreneurship coach and the founder of Venture Superfly. He is a Tech Partner at the venture-capital fund of Matchstick Ventures, a Mentor with Techstars Retail accelerator, an Entrepreneur-In-Residence and (former CEO-in-Residence) at the University of Minnesota, and founder and owner in two consumer product businesses. Click the button below to learn more.

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