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Ep. 004: On Launching Handsome Bicycles — The Ben Morrison Interview

Learn about the exciting entrepreneurial journey of bike-company co-founder, Ben Morrison, of Handsome Cycles.

Hear Ben describe how he and his co-founder discovered their business idea, raised money, found a manufacturer, chose a pricing strategy and set up retailer partnerships.

Listen as he describes his struggles with self doubt, uncertainty, and dealing with a capital-intensive manufacturing-based business.

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Podcast Timeline:

0:41Introduction to Ben Morrison, co-founder of Handsome Cycles

2:29“Give Me the Basics” Podcast Segment: hear Ben describe his bicycle product collection, the scope of products and what makes the brand so unique.

6:03 – Did Ben’s initial assumptions about the bicycle’s uniqueness prove correct, after getting customer and retailer feedback? Hear Ben explain his answer.

10:02“Tell Me How” Podcast Segment: listen to Ben talk about how his company raised capital (10:18), found a manufacturer (17:21), introduced the product line to retailers (25:35), and determined product pricing (31:13).

32:46“Let’s Get Personal” Podcast Segment: Ben talks about his motivations to start a bicycle business, and whether or not he’s a “creator at heart” (35:20). Hear him describe what he’s most proud of as a co-founder (36:30), his biggest frustrations (38:26), his dealing with self doubt (40:38), how entrepreneurship has changed him (41:49), what he’s learned most about himself (43:55), and who has been most influential to him (45:09).

About the author, John

John Benzick is an entrepreneurship coach and the founder of Venture Superfly. He is a Tech Partner at the venture-capital fund of Matchstick Ventures, a Mentor with Techstars Retail accelerator, an Entrepreneur-In-Residence and (former CEO-in-Residence) at the University of Minnesota, and founder and owner in two consumer product businesses. Click the button below to learn more.

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