Learn about the exciting entrepreneurial journey of bike-company co-founder, Ben Morrison, of Handsome Cycles.
Hear Ben describe how he and his co-founder discovered their business idea, raised money, found a manufacturer, chose a pricing strategy and set up retailer partnerships.
Listen as he describes his struggles with self doubt, uncertainty, and dealing with a capital-intensive manufacturing-based business.
0:41 – Introduction to Ben Morrison, co-founder of Handsome Cycles
2:29 – “Give Me the Basics” Podcast Segment: hear Ben describe his bicycle product collection, the scope of products and what makes the brand so unique.
6:03 – Did Ben’s initial assumptions about the bicycle’s uniqueness prove correct, after getting customer and retailer feedback? Hear Ben explain his answer.
10:02 – “Tell Me How” Podcast Segment: listen to Ben talk about how his company raised capital (10:18), found a manufacturer (17:21), introduced the product line to retailers (25:35), and determined product pricing (31:13).
32:46 – “Let’s Get Personal” Podcast Segment: Ben talks about his motivations to start a bicycle business, and whether or not he’s a “creator at heart” (35:20). Hear him describe what he’s most proud of as a co-founder (36:30), his biggest frustrations (38:26), his dealing with self doubt (40:38), how entrepreneurship has changed him (41:49), what he’s learned most about himself (43:55), and who has been most influential to him (45:09).