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Ep. 010: On Launching a Pet Tech Product — The Lisa Lavin Interview

Listen how Lisa Lavin explains her launch of PetChatz, the revolutionary pet technology product. Hear how she wisely began with solid “voice-of-the-consumer” research to work out many issues before the launch. Discover how she raised capital, found a manufacturer, and shifted from a traditional brick-and-mortar retail selling strategy to a more successful e-commerce, direct-to-consumer distribution…

Ep. 009: Selling to Large Retailers — The Chad Hetherington Interview

Listen how Chad Hetherington helps entrepreneurs find retail partners to launch and grow their products. Learn the keys to success in distributing products through large brick-and-mortar retailers. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Podcast Timeline: 0:42 – Introduction to Chad Hetherington, Founder of The Stable 2:59 – Beginning…

Ep. 001: Introduction to Product Launch Rebel Podcast

Greetings everyone, this is John Benzick from Venture Superfly.com, and I’m excited to tell you about my podcast called “Product Launch Rebel.” It’s a weekly podcast that helps people launch physical consumer products. There aren’t many online resources that help people create physical consumer products, which is a bit surprising, since many budding entrepreneurs are focused…