Ep. 028: On Launching a Ski Company and Movement — The Matthew Sterbenz Interview

Matthew Sterbenz, 4FRNT, Skiing, Entrepreneur, Startup, Action Sports
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Hear how this young entrepreneur became a driving force in skiing’s revolution.

Learn how the founder of 4FRNT Skis, Matthew Sterbenz, went from pro athlete — with zero industry knowledge — to manufacturing his own skis, raising capital, and recruiting a brotherhood of influential athletes to infuse new energy, and a pioneering spirit, in a tired industry.

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About the author, John

John Benzick is an entrepreneurship coach and the founder of Venture Superfly. He is a Tech Partner at the venture-capital fund of Matchstick Ventures, a Mentor with Techstars Retail accelerator, an Entrepreneur-In-Residence and (former CEO-in-Residence) at the University of Minnesota, and founder and owner in two consumer product businesses. Click the button below to learn more.

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